Britannia Group

Client: Britannia Group

Service Provided: Brand Architecture & Visual System Identity Design, Marketing Campaign Design

Location: Hong Kong, London, Shanghai, Tokyo, Bangkok, and Malaysia

Uniting Global Education Under One Cohesive Brand.

At LINES, we collaborated with Britannia Group, a leading education consultancy with operations in Hong Kong, London, Shanghai, Tokyo, Bangkok, and Malaysia to develop a strong and scalable brand architecture centered around its master brand, Britannia Study.

As the design consultancy, our goal was to create a unified ecosystem that clearly positioned its four key subbrands: Britannia Gateway, Britannia Careers, Britannia StudyCamp, and Britannia Summer. We led the design direction by establishing the visual hierarchy and cohesion between the master brand and its subbrands, crafting systems for logo design, typography, color strategy, image treatment, and overall visual language.

Importantly, we designed the brand system and templates with usability in mind ensuring their in-house marketing team could easily adopt and apply them across channels with consistency and confidence.

The result is a flexible yet connected brand family that communicates Britannia’s depth of expertise while allowing each subbrand to express its unique role, ultimately supporting Britannia’s mission to guide students across borders and educational paths with clarity and trust.

This project involved architecting a robust brand framework for the Britannia Group, centered on the master brand "Britannia StudyLink," to effectively serve their international presence across Hong Kong, London, Shanghai, Tokyo, Bangkok, and Malaysia.

Recognizing the need to strategically organize their diverse educational offerings with global considerations in mind, I designed a clear and cohesive structure encompassing the following key sub-brands:

Britannia 10-Year Anniversary Campaign

To celebrate a decade of empowering students through UK school and university placements, we developed a bold, refined identity for Britannia StudyLink’s 10-Year Anniversary Campaign.

Clarity Over Clutter

In a market saturated with data-heavy visuals and overused Union Jack motifs, we took a minimalist approach to stand out. The result was a premium, modern identity that emphasized simplicity, legibility, and intant recognition.

The campaign centered around a running track motif: Symbolizing students' educational journeys and Britannia’s role in guiding them forward.

We designed a wide range of assets including branded stationery, premium membership materials, billboard ads, social media graphics, custom T-shirts, Lunar New Year red packets, and website landing pages. Every touchpoint was crafted to reinforce Britannia’s mission while making a strong, lasting visual impact.